MOMENT

"Way of Fragrance"

@aroma is a comprehensive aroma brand, engaged in everything from product development to spatial experience design. The guiding principle behind the space design is the “visualization of scent.” To give shape to the invisible fragrance within the space, a linear oak counter was installed, neatly lined with glass domes. These domes quietly contain the aromas while also serving as tactile vessels for visitors to lift and smell. The presence of transparent glass visually highlights the aroma, blurring the boundaries between scent and space. The act of gently bringing one’s face close to the fragrance inside the glass evokes a serene and rich moment, reminiscent of savoring fine brandy or wine. This sequence of gestures creates a rhythm within the space, seamlessly connecting scent and its beholders. Through scent—an invisible element—as a medium, the tactile quality of the experience and the spatial composition merge. Here lies a place dedicated to the senses.

@aroma

2016
Client : AT-AROMA Co., Ltd.
Photos : Fumio ARAKI