REMERCOEUR - MOMENT Inc.

"Breathing Moment"

The store design for REMERCOEUR, a pâtisserie owned by Tadashi Oe. The interior, with white as its base, is composed by drawing on the delicate forms and rich textures of Oe’s creations. Layers of glossy, lustrous white, rough-textured white, natural stone white, and mineral-polished white overlap, and the depth they create brings both softness and sophistication to the space. The layout ensures ample circulation and openness so customers can enjoy selecting items at a leisurely pace. This reflects Oe’s commitment to thoughtful hospitality embodied in the space. The wrapping counter is set wide along the showcase so that customers feel comfortable placing additional orders even during wrapping, with a layout that allows them to face the staff directly. The kitchen window is carefully positioned to provide a full view of both the interior and the approach, balancing swift service with warm hospitality. The logo, packaging, and shopping bags were also designed by MOMENT. The logo gives distinct forms to the overlapping “R” and “E,” expressing the individuality of each cake. The packaging and bags, unified by a white base with gold accents, harmonize with the space and seamlessly extend REMERCOEUR’s worldview to every detail. Within the spacious interior, an arc of gold ribbon provides a gentle pause, offering customers a sense of ease as they deliberate over their selections.