BAO BAO VOICE Bangkok

BAO BAO VOICE by BAO BAO ISSEY MIYAKE was held in Bangkok, with architecture, interior, exhibition, and signage design all carried out in an integrated manner. The venue consisted of four rooms: an exhibition introducing the origins of the brand, a stunning color archive showcasing over 200 hues, a visual archive where visitors could physically engage with materials, and a retail area featuring the latest products. Through these experiences, the spatial composition was designed to let visitors immerse themselves in the essence of the brand. The colorful logo for "BAO BAO VOICE" was created by extracting a single frame from a video, and its visual world extended throughout the space. Positioned boldly at the top of the building, the logo functioned as a highly visible icon, easily recognized from surrounding buildings and Bangkok’s elevated BTS train. By treating the architecture itself as a giant graphic sign, the event asserted a strong presence within the city. Slits in the roof allowed multicolored light—filtered through the logo—to pour into the interior. As time passed, the shifting hues cast ever-changing expressions across the space. Like BAO BAO’s endlessly transformable bags, the interplay of light created spontaneous, one-of-a-kind experiences.